Valley Mist has been built from the ground up as a sustainable business, launched in 2016 with just four natural, deeply nourishing and protective lip balms packaged in beautifully packaged and completely plastic free, compostable cardboard push-up tubes. Since day one Jo, the founder of Valley Mist, has pledged to donate 8.5% of profits to the green cause charities.

As someone sensitive to pollution, I (Jo ) believe that allowing our bodies to function in as natural and non-polluted state as possible is key to good health. By considering the ingredients we use on our bodies as well as those we put into them, we can make a change to our health and even our precious Earth.

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Jo Holden Crain